Seeing a return on your investment is key and going above and beyond to grow that investment is what sets Lacuna apart from other firms. Our marketing and creative teams have worked in the hospitality and creative branding industries for many years and our knowledge and understanding of what is takes to build a brand, how to effectively market that brand, and how to produce RESULTS is what drives us.
A client had lackluster email marketing performance prior to working with us, even though they had a very passionate customer base online. After an extensive review, we believed that we could turn email into a highly engaging and profitable marketing channel.
Revamped Email Marketing Strategy Highlights:
A client was allocating a large portion of their marketing budget through various search engine marketing channels and direct site media buys. While they felt these marketing dollars we’re being effectively utilized it was still unknown what the long term impact was for their ROI.
Effectively Determining Current Marketing Performance
These campaign overhauls resulted in and additional $81,390.60 in bookings on just $3,530.46 in ad spend in a little over 6 months for a 2205% ROI!
Under-performing hotel website completely redesigned to for an all new look and feel, improved usability, and high search rankings and conversion rates. In just the first 6 months conversion rate has jumped to 8%, online revenue is up 26%, and pages viewed per visit is up 67%.