ClickPath


Email Marketing

Building guest loyalty is an important goal all hotel and resort properties should focus on.

Engaging your customers with enticing and informational/promotional emails helps develop an interactive relationship with your guests. Our email marketing programs produce high opening rates and an overwhelming ROI. Our amazing design team builds custom emails to represent your brand and the copy featured within each email is specifically thought out with intriguing subject lines and content links to drive conversions to your IRM and website. See our Case Study on Email Marketing. Just looking for email design and/or email marketing? No problem! We’ve worked with Fortune 500 companies to create effective and beautiful emails!

Lacuna Email Marketing includes:

  • Email signups – added to your website header to be front and center to drive viewers to signup for your email newsletters and offers, constantly building your list.
  • Email list management – maintenance and analysis of unsubscribing emails, segmenting your lists by services or amenities to drill down and send specific email offers to those interested in certain services or promotions (ie. Spa, restaurant, packages, etc.), uploading lists associated with outlying media promotions or buys.
  • Creative design of your email template to match your website, brand, and/or specific promotion you’re running along with copy editing to feature your promotion that drives guest to book. Complete testing is included.
  • Complete Reporting – Including opening rates, click throughs, bounce rates, and unsubcribers.